Giant Food, a major regional grocery chain, has announced that is introducing shelf labels to highlight available products on its shelves provided by minority-owned businesses. Giant stated in a press release Monday that more than 3,100 of the products it offers reflect Giant's efforts to be inclusive and support diversity
The grocery chain, headquartered in Landover, Maryland, employs over 20,000 people in Virginia, Maryland, Delaware, and the District of Columbia. The company said starting next month, all 164 Giant stores will feature the shelf labels, that inform shoppers of products offered by businesses that are Women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific, or Veteran owned.
The 3,100 products in Giant stores that will feature the updated shelf labels, are provided by 218 businesses in Giant's network of vendor partnerships. The new initiative comes as part of Giant's supplier diversity efforts.
"We're committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities," said Ira Kress, President of Giant Food.
For customers looking to purchase groceries online, and use Giant curbside pickup or Giant delivery, the product labels will be featured on the Giantfood.com website and Giant Food mobile app in 2021.
In the new year, Giant will also begin highlighting its diverse partners on a new supplier page on GiantFood.com through storytelling and product spotlights.
Giant Food said in 2017, it rolled out the HowGood rating system which identifies products based on factors ranging from ingredient sourcing to labor practices. The following year, Giant launched Guiding Stars, a nutrition navigation program designed to helps consumers understand product labels with one rating.
The grocery chain runs over a half dozen stores in Anne Arundel County.
SOURCE: PR Newswire/Giant Food