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Turkey-Day TV includes expanded dog show, Jimmy Fallon, Hallmark premiere & Luke Combs

Is your dog Best of Show this year?

Thanksgiving TV Roundup:

  • National Dog Show Coverage

This Thanksgiving, the National Dog Showis giving pet lovers so mething extra to celebrate as Purina, NBC and the Kennel Club of Philadelphia mark the 20th anniversary of the turkey day tradition with new, expanded programming for younger dog lovers on Peacock.

This year, the dog show action doesn't stop at noon. Streaming on Peacock, beginning at 2pm ET on Thanksgiving Day and available on demand afterward, Purina and NBC are excited to introduce, "The National Dog Show Junior." Hosted by American Ninja Warrior's Matt Iseman, Olympic medalist Laurie Hernandez and Sports Illustrated Kids reporter Anna Liable, this kid-focused content will combine Best In Show highlights of the show's breed judging and feature profiles of junior dog handlers, dog agility training and the science of dogs with Purina pet behavior scientist, Dr. Annie Valuska, who will share the science behind dog-centric behaviors like the 'zoomies.'

Pet lovers can tune into NBC at noon Thanksgiving Day to watch The National Dog Show and then at 2pm ET on demand view NBC’s, The National Dog Show Junior. More than 1,500 dogs representing nearly 200 breeds will compete for Best in Show honors, including a new breed in the Toy Group – the Biewer Terrier, a longhaired, tri-colored breed newly recognized by the American Kennel Club.

The National Dog Show first aired in 2002 on NBC to celebrate all dogs and has since become a Thanksgiving tradition. Each year, millions of families across the U.S. watch some of America's top dogs compete for the coveted Best in Show honor with their own top dogs by their side at home celebrating the holiday.

TV personality John O'Hurley, best known as "J. Peterman" on Seinfeld, returns as show co-host, along with veteran dog show analyst David Frei. NBC sports commentator Mary Carillo will also join as a National Dog Show correspondent.

  • Jimmy Fallon

When you're a child, there's something truly magical about the holidays – something many of us lose as we get older. This year, thanks to Frito-Lay's 'Share More Joy' campaign featuring one of the jolliest people around, entertainer and late-night host Jimmy Fallon.

Airing during the Macy's Thanksgiving Day Parade, the new TV commercial centers around The Tonight Show host singing a snack-lovers rendition of It's The Most Wonderful Time of the Year.

The commercial sets the stage for the rest of the campaign, which includes the long-awaited return of the second annual Frito-Lay Holiday Shop and support for Toys for Tots, an organization which collects and distributes new, unwrapped toys to children in need. "The holidays are hands down my favorite time of the year," says Jimmy Fallon. "This year I'm teaming up with Frito-Lay to help capture some of that magical feeling with our own musical twist on a beloved classic through the Share More Joy campaign."

In the new TV spot, Jimmy offers a reimagined and modern look at the hilarious, relatable and tastiest moments of the holidays. With a festive snack train, epic snowball fights, and late-night gift wrapping mayhem, the commercial has everything you need to get in the Holi-Lays spirit.

The full version of the ad can be found here.

The campaign launches just a day before NBC's Holiday Animation Night on Friday, November 26, which includes the highly anticipated premiere of Jimmy's "5 More Sleeps 'Til Christmas," the new animated family special inspired by his New York Times #1 bestselling book of the same name.

  • Hallmark Christmas Movie Premiere

Build-A-Bear Entertainment today announced the premiere date of its newest film, Christmas CEO, which is part of Hallmark Channel's annual "Countdown to Christmas" programming event.

The film premieres in a prime slot the day after Thanksgiving on Friday, November 26 at 6pm ET/5pm CT on Hallmark Channel and is the perfect way to unwind following the traditional day of holiday shopping! Viewers can find the channel in their area here.

Christmas CEO stars, Marisol Nichols and Paul Greene, as the lead characters. The film shares the story of Christmas "Chris" Whittaker (Nichols) who, because she was named for her holiday birthdate, believes she was destined to make toys and becomes the CEO of a small toy business. She is sure that her dreams have come true when she receives a once in a lifetime offer to merge with a mega toy company until she discovers that the merger will require a signature from her ex-business partner (Greene) to seal the deal.

What he helps her rediscover, with a little help from Santa, will change both of their lives.

"We are delighted to have created Christmas CEO through our multi-year relationship with Crown Media Family Networks and, once again, to be part of the rich Hallmark tradition of wholesome holiday storytelling," said Sharon Price John, President & CEO of Build-A-Bear, and executive producer on the film. "This story celebrates the spirit of the season and, like our Hallmark holiday film from last season, Deliver by Christmas, celebrates our mission of 'adding a little more heart to life.'"

The film also features the importance of giving back during the holiday season by integrating a toy drive sponsored by the Marine Toys for Tots Foundation into the storyline. In honor of that connection to the movie and the 14 years that Build-A-Bear has worked with the Toys for Tots organization, the company is pleased to announce that Build-A-Bear Foundation has donated $150,000 and 15,000 furry friends for the 2021 holiday season bringing the total support through the years to more than $3.7 million and over 700,000 furry friends.

To further support the Toys for Tots mission, in celebration of the premier of Christmas CEO, Build-A-Bear Workshop will host toy drives at seven flagship locations across the country, providing an opportunity for Guests to donate toys to be distributed to underserved children at Christmas.

Today through November 26, Guests can create a special Build-A-Bear furry friend to donate or bring a new, unwrapped toy to Build-A-Bear Workshop locations at 34th Street in New York City, NY; Northridge Fashion Center in Los Angeles, CA, Union Station in St. Louis, MO; Woodfield Shopping Center in Schaumburg, IL; Galleria Dallas in Dallas, TX; Icon Park in Orlando, FL; or Mall of America in Bloomington, MN. All toys collected will be donated to Toys for Tots this holiday season to be given to a child in need. The film was produced in conjunction with Foundation Media and Muse Entertainment

  • Luke Combs

Multiplatinum artist and CMA's 2021 Entertainer of the Year, Luke Combs, will perform live at AT&T Stadium for the nationally televised halftime show of the Dallas Cowboys game on CBS against the Las Vegas Raiders on Thanksgiving Day.

Combs made the announcement during a national tour performance at American Airlines Center in Dallas last night. His performance will mark 25 years of a Cowboys and Salvation Army tradition that sounds a call for the American public to rally in support of the iconic Red Kettle Campaign, which is now in its 131st year.

The Salvation Army is calling the 2021 campaign the most important yet, as the organization will provide Christmas gifts, food, shelter, rent, and utility assistance to millions of people struggling to keep a roof over their heads this holiday season due to pandemic poverty. "Considering I'm a huge football fan, the Dallas Cowboys were always on our TV on Thanksgiving Day growing up, so it is a complete honor to be a part of their 25th Thanksgiving Day halftime show supporting The Salvation Army's Red Kettle Campaign," said Combs.

"I'm used to seeing my friend Ezekiel Elliott jump into the Salvation Army's red kettle, so I've become very familiar with their program, and I'm humbled to be able to try and help put food on people's tables and presents under their trees for Christmas. I hope lots of people will become aware of how they can help this year and beyond through my performance."

The Salvation Army began its holiday fundraising campaign early for the second year in a row to ensure that hope marches on for millions combating the long-term effects of pandemic poverty.

More than 4.6 million could face eviction and homelessness, while millions more face a daily challenge to put food on the table and pay bills like electric, water, rent, and mortgage.

"The Salvation Army could never express the full breadth of our gratitude for 25 years of an inspiring partnership with the Dallas Cowboys," said Commissioner Kenneth G. Hodder, national commander of The Salvation Army USA. "It takes an army of partners and supporters to care for our most vulnerable neighbors, and we're encouraged to see the Cowboys continue rising to the occasion each year."

The Red Kettle Campaign is the largest and longest-running fundraiser of its kind. Funds raised in 2020 supported services for more than 30 million Americans. The Salvation Army estimates it will need $175 million — almost 50% more than raised in red kettles in 2020 — to help keep Americans in their homes this holiday season and beyond.

Luke Combs is a multiplatinum, ACM-, CMA-, CMT-, and Billboard Music Award-winning artist from Asheville, North Carolina. His new album, "What You See Ain't Always What You Get," is out now on River House Artists/Columbia Nashville and debuted at No. 1 on the all-genre Billboard 200 chart as well as Billboard's Top Country Albums chart.

Luke Combs is the newest addition to the list of Red Kettle Kickoff celebrity halftime performers that includes Kane Brown, Ellie Goulding, Meghan Trainor, Thomas Rhett, Eric Church, Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny's Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis, and Reba McEntire.

The following options are available for those wishing to support their neighbors in need:

  • Enlist in Love's Army with a sustaining gift of $25 per month

  • Contact your local Salvation Army to sign up to volunteer at a red kettle or distribute Angel Tree gifts to children in need

  • The Salvation Army is applying national safety protocols at all Red Kettles to ensure the safety of bell ringers, donors, and partners

  • Donate with cash, coins, checks, or digitally with Apple Pay, Google Pay, PayPal, and Venmo at any Red Kettle across the country

  • Donate cryptocurrency such as Bitcoin or Ethereum for the first year ever

  • Ask Amazon's Alexa to donate by saying, "Alexa, donate to The Salvation Army," then specifying the amount

  • Give any amount by texting "KETTLES" to 51555

  • Provide new toys and clothing through The Salvation Army Angel Tree for local children of families in need

Every donation stays in the community to help make sure that hope marches on for those in need. To give help or get help, please visit

--All stories compiled from press releases

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