A new Lidl supermarket opened Wednesday December 16 in Glen Burnie and a new Aldis supermarket opened late last week, Thursday, December 10 in Severn. The pandemic, a fierce winter storm, and new Anne Arundel County business restrictions did not keep either chain from welcoming customers to its newest locations.
Folks outside the new Lidle at 7700 Ritchie Highway in Harundale Plaza, Glen Burnie, braved 30-degree temperatures to wait in line outside the store before entering yesterday.
A DJ welcomed them to the store with upbeat music. Lidl staff, donned in red and white Santa hats greeted, and chatted with those who had come to the grand opening.
Lidl said in a press release, the new Glen Burnie location is their 14th store in Maryland. The German company has 1,200 stores active in 32 countries, employing more than 310,000 employees globally. Its U.S. headquarters is in Arlington County, Virginia.
The company claims, according to a new study from UNC Kenan-Flagler Business School, that its prices are up to 45 percent less expensive than nearby groceries.
Some of the stores grand opening customers already appeared to be fans when interviewed Tuesday.
“I had just seen the store in Brooklyn Park and stopped in and loved it,” said shopper Sharnae Hunt, from Glen Burnie. “I love that it’s affordable. You get a lot of great stuff. Everything I’ve gotten so far has been amazing. It works.”
Shopper Priscilla Berry of Glen Burnie was a little more reserved in her review of Lidl, but she did buy $45 worth of groceries there Tuesday, she said.
“I came to see if the prices were comparable to Walmart and Giant, and other stores around here,” Berry said. “I found the prices were pretty good—produce prices were excellent.”
She said she was able to buy a pineapple for 99 cents.
She got caught up in the pastry department and bought some glazed donuts too, Berry said.
Down the road in Severn, brand loyalty to a different German grocery was also apparent. The new Aldis at 7858 Quarterfiled Road in the Shoppes at Quarterfield plaza offers yet another new local Aldis location for thrifty food shoppers.
Aldis, also a German-based supermarket, said the new Severn location is part of its $5 billion expansion plan to build new stores and remodel older stores.
“I’ve shopped at Aldis since 1994,” said Severn resident Liz Brosey. “I’ve grown accustomed to it. They have great prices. I remember when bread was 15 cents per loaf. I’m not even that old.”
Brosey said she really liked how accessible the new Aldis location was to her.
“It’s going to be so much more convenient—so much closer,” she said.
In comparing Aldis to Lidl, both Berry and Hunt gave the edge to Lidl.
“I think it compares to Aldis with the prices,” Berry said. "It’s bigger than Aldis and you don’t have to pay for a shopping cart. They have more brand names, and they have an app.”
Hunt also recognized that Lidl might have more of an advantage regarding the variety of product sources.
“One thing I like better—Lidl has a little better selection,” Hunt said. “I kind of feel like shopping at Lidl is more similar to big name grocery stores.”
For it’s part, Aldis stated in its press release that grocery delivery is available in more than 10,000 ZIP codes now, and the company recently announced the expansion of Curbside Grocery Pickup to nearly 600 stores nationwide
The new Lidl will operate from 8 a.m. to 9 p.m. Monday-Sunday. The new Aldis will be open daily from 9 a.m. to 9 p.m